However, the surge in leisure travel demand has led to strong weekend demand and a lack of available inventory. With the unprecedented slowdown in travel this past year, consumers have been expecting to find aggressive promotional offers and discounts. With grandparents vaccinated, and parents and children over 12 now following suit, the survey shows more than 2 in 5 travelers intend to take a multigenerational vacation (i.e., a vacation that includes more than two generations of travelers during the next 12 months (43%). Close to half (44%) of all active leisure travelers surveyed have already received a COVID-19 vaccine, with the highest vaccination rate among Boomers (74%), and Gen Xers following distantly at 37%.
This is not surprising considering Boomers were among the first Americans to have access to vaccines and they have savings to pay for trips. The biggest rise in intent to travel in the next six months is among Boomers, increasing from 54% to 70%. This jump in travel intent was observed across all generations except for Gen Z, who had already shown a high level of intent in the last survey. adults planning to do so – up from 62% recorded during the last Portrait of American Travelers ® survey conducted in February 2021. The intent to take a vacation over the next six months has increased significantly, with 72% of U.S. In fact, the MMGY Traveler Sentiment Index (TSI) rose to an all-time high of 129, an increase of 10 points compared to last quarter. The report explains in detail how Americans’ interests in leisure travel have rapidly increased as vaccinations have become widely available and states peel back related COVID-19 restrictions. Kansas City, MO (June 10, 2021) – MMGY Travel Intelligence, MMGY Global’s research and insights division, has released the findings from the 2021 ”Summer Edition” of its Portrait of American Travelers ® survey, conducted in April.
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